Which feature should be used in an online career profile to enhance visibility to employers?

Using effective keywords in an online career profile is essential for enhancing visibility to employers because many companies utilize applicant tracking systems (ATS) to sift through applications and profiles. These systems are programmed to search for specific keywords that relate to the job and industry. When a profile is populated with relevant keywords—such as skills, certifications, and job titles—employers are more likely to find the candidate during a search. This optimization ensures that the profile aligns with the language and requirements of the jobs being pursued, increasing the chances of being noticed in a crowded job market.

Formal resume formatting, while important for presenting information clearly, does not enhance search visibility in the same way that keywords do. Informal language may not give a professional impression necessary for attracting employer attention, and long descriptions can detract from clarity and focus, potentially leading to important information being overlooked. Therefore, including effective keywords stands out as the most strategic approach for increasing visibility to potential employers in an online career profile.