What is a Key Performance Indicator (KPI)?

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A Key Performance Indicator (KPI) is defined as a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets. They can be financial or non-financial metrics that provide insight into performance in various areas, such as sales growth, customer satisfaction, operational efficiency, and strategic goals.

KPIs are essential for performance management because they indicate progress towards intended results and help organizations make informed decisions. By focusing on KPIs, businesses can align their strategies and operations to improve performance and achieve their desired outcomes.

The other choices, while related to performance and management concepts, do not encapsulate the specific nature of KPIs. For instance, a system for managing employee performance could involve numerous factors and metrics but does not specifically define KPIs. Similarly, while reports generated by Management Information Systems (MIS) can include KPIs, they do not themselves define what a KPI is. Lastly, methods of data collection are crucial for gathering information but do not represent the KPI concept directly.

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