What advantage does augmented reality provide to users in a location-based app?

Augmented reality (AR) significantly enhances real-world navigation by overlaying digital information onto the physical environment. In a location-based app, AR allows users to visualize directions, points of interest, or important landmarks in relation to their current surroundings. This integration of virtual elements with real-world views makes navigation more intuitive and engaging, as users can see arrows or markers directly on their screen, guiding them to their destination without needing to interpret traditional maps or signage.

While other options may offer some benefits, they do not capture the primary strength of AR in navigation. For instance, improved security is more related to protective measures rather than navigation enhancement. Virtual gaming experiences represent a different application of AR, focusing on entertainment rather than practical navigation assistance. Lower data consumption is also not a fundamental advantage of AR, as the technology often requires substantial data to function effectively, especially when rendering complex graphics in real time. Therefore, the correct answer reflects the unique capability of AR to improve how users navigate the physical world by adding helpful digital information directly onto their visual field.