Does B2B e-commerce rely increasingly on in-person sales calls to businesses?

B2B e-commerce primarily utilizes online platforms for transactions and interactions between businesses, significantly reducing the reliance on in-person sales calls. This shift is driven by the efficiency and convenience that digital platforms offer for purchasing processes, negotiations, and relationship management.

In many cases, businesses can effectively communicate their offerings and negotiate terms through online channels, emails, and virtual meetings. This reduces the need for face-to-face meetings while allowing for a broader reach and faster decision-making.

The rise of digital markets and technologies also supports the trend toward remote interactions, making it simpler for businesses to connect without the necessity of traveling for sales calls. Therefore, the assertion that B2B e-commerce does not increasingly rely on in-person sales calls accurately reflects current industry practices, as more companies are embracing digital solutions over traditional methods.